Measuring metrics has always been a huge part of digital marketing. Here, we take a case study of analytics on mobile vs traditional PC.
It appears that as days pass by, mobile social gaming is turning out to be increasingly prominent. That has surely been the situation for as far back as five years, amid which portable casinos have taken off, as has mobile social gaming on different online networking platforms.
Mobile Gamers Want More and Move Faster:
Gamers who play on mobile display quicker movement over all the metrics, including being paying clients, keeping on making installments, playing more regularly and starting more sessions every time they play. They are basically zooming when contrasted with players on the web.
For example, every 10 days, mobile players make a deposit, instead of web gamers who make deposits at regular intervals. The mobile players additionally show 1.6X more game play days than the web gamers.
Social Casino on Mobile provides frequent Interaction:
In the online gambling, players play by means of a downloaded PC application or on the site. Keeping in mind the end goal to cooperate with the game, the player needs to specifically go to play or to get an email reminding about the game. So, the game is basically out of the picture, therefore irrelevant mostly. Then again, social games have a tendency to be noticeable while the player is doing different things on the social networks, for example, collaborating with Facebook friends. Besides, one may be attracted once more into the game when seeing the friends playing or seeing a status message from the application.
Rates of Conversion:
There is an immense difference in the rates of conversion between social gamers on mobile and on PC. In social, the normal conversion rate of free players to paying players is around 2%, while in the online gambling, it is around 18%. This 9X distinction is because of the way that the database of non-paying social players is much bigger, bringing about a lower change rate. In gambling, the player goes to the site for a particular reason, he knows why he is there and therefore the change is higher.
Crossing the Chasm:
Nobody can debate the fact that mobile is on the ascent. Truth be told, numerous organizations breaking into the gaming business today plan for only mobile, regarding the Web as a redundant. Things happen speedier on the mobile in the realm of social gaming. Notwithstanding, it’s important that mobile doesn’t surpass the Web in some critical KPIs, including the rates of conversion and consistency standards. In this way, while social gaming distributors appreciate more noteworthy immersion among mobile gamers, there’s still a ton of quality in those players who stay faithful to gaming on the Web.
The explosive development of the social gaming market has put this area on the radar of online casino club administrators intrigued by taking advantage of this pattern. Then again, in light of the fact that around 2% of social gamers are paying players, social gaming administrators are looking towards the $30.3 billion online casino industry to make sense of how to better adapt their player base. In other words, Social games have the scope, while web gambling has the cash.
Harish Pal is a digital marketer at Gamentio. A computer engineer by education, social games enthusiast, he also likes to read and write about latest gaming and game development technologies. Get in touch with him via Twitter @iHarishPal .