Here’s how to begin influencer marketing relationships for your product or service.
We’ve all heard of actresses and actors being paid to wear a certain garment from a certain designer and influencer marketing online is the same idea for the digital era.
Identify Your Influencers: This requires some work. You will need to trawl the Internet. Social media accounts, blogs, websites- find who are the people that keep popping up again and again in your niche. Find the ones on Twitter that have the most followers and tweet about your market and then follow them.
Engage Engage Engage: You don’t get something for nothing so in order to connect with your influencer and convince them that your product or service is worthy of mention, you need to provide some value to them first. This can be taken care of by simple engagement. Conversation and interaction- these are the most important parts of influencer marketing outreach strategy at this present time. (Unless you have a large budget, maybe you then can just pay them to tweet your product!)
Be Useful: If you are on the Internet every day you will notice there is a lot of pointless stuff in your inboxes quite a lot of the time. To stand out from these messages, you will need to provide some usefulness to your influencer. Ways to do this include:
• Retweet their tweets
• Like and comment on their statuses on Facebook
• Answer questions from third parties in a comment section
• Be interested and interesting on their blog
• Thank them for any interaction that they have with you
• You could even try making content for them such as designing quotes taken from articles they have written and sharing it with them and their followers. Canva is a great tool if you don’t have Photoshop to make a gift for them.
And now we come to the Don’t section…
Don’t ask them right off the bat to start tweeting or promoting your blog, good or service. It takes time to build a relationship online, just like in real life.
Don’t get upset if you do not hear back from your influencer immediately. These guys have hundreds of messages a day and often don’t have the time to read through each one.
Don’t forget to just be a valuable member of their online society. If you create value and interesting content and are likeable, you should be able to develop a relationship with an influencer. It won’t happen overnight but it can happen from just a couple of tweets a day, with perseverance.
These are a few basic steps to beginning a relationship with an influencer. Remember, if somebody is Internet famous they’re getting a lot of interaction everyday. Don’t expect miracles to start with but don’t get discouraged either- you can become friends with influencers online as they need people to share content from and to engage with so don’t be intimidated by their 400,000 followers status on Twitter!
For more great tips, check out this article on the power of email marketing here.
Do you have a failsafe tip for how to get an influencer to tweet or promote your product? If so, please comment in the space below or on Twitter @presencemarket